How do I improve my persistency? We have all asked that question, or we will ask that question eventually if you’re new to this business. Having steady persistency is important for everyone. If the business you are writing is persistent, it will be beneficial to the customer, because they will be able to keep their much-needed coverage. It will be beneficial to you as the agent, because you will be able to keep your hard-earned commissions and renewals. Finally, Security National will make a profit, so it will have the ability to pay claims and pay the field force.
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